Anyone could wear a 37 or 39 mm watch. Jeanrichard has introduced its Terrascope in a 39-mm version (the basic model is 44 mm, so definitely for men), aimed at both men and women, with some models with pink dial and strap, or jeweled bezel. After IWC subtly introduced its Portofino Midsize collection while not abandoning their strapline of “engineered for men,” the new Jeanrichard collection suggests that one of the great watch industry battlefields in 2015 will be the unisex midsize area. Another feature of the new Jeanrichard Terrascope is the display caseback, displaying the movement with its black oscillating weight.

In the new series, four watches are aimed specifically at women: a model with steel case, pink mother-of-pearl dial and pink alligator strap; a piece with an ivory-coloured mother of pearl dial and a bezel set with 54 diamonds; a piece with pink gold bezel set with 54 diamonds; and the version with pink gold bezel and champagne-coloured dial.

Jeanrichard Terrascope 39 mm, pink mother-of-pearl dial, reference 60510-11-901-BB9A, €2,400

Jeanrichard Terrascope 39 mm, gold bezel, reference 60510-56-801-QB2A, €4,100

Jeanrichard Terrascope 39 mm, reference 60510D11A701-11A, €4,700

Jeanrichard Terrascope 39 mm, gold bezel and diamonds, reference 60510D56A602-11A, €6,800

A piece with black strap and dial is more masculine, but in today’s world, several of the more female watches would be popular with men in some countries, and I’m sure that a lot of women would have no problem with the basic black dial version.

Jeanrichard Terrascope 39 mm, reference 60510-11-601-FK6A, €2,100

Detail of the display caseback showing the oscillating weight

All of the pieces have the JR60 movement, which is probably not an in-house movement. It runs at 28,800 vibrations per hour, 4 Hertz, with 38 hours power reserve, and functions hour, minute, second and date. The cushion-shaped case is 39 mm in diameter and 10.3 mm thick.