IWC Schaffhausen

Today, IWC can look back over almost 150 years of history, from its privileged position as a brand with a powerful image and identity. But, as often happens in watchmaking, the IWC story is long and complex, with several changes in ownership, economic crises and brilliant turnarounds.

Company profile:

IWC began with an American, a watchmaker from Boston named Florentine Ariosto Jones. He came to Switzerland because he had seen an opportunity: watchmaking labour was cheaper and more skilled in Switzerland with respect to the States. His plan was to make watches and components in Switzerland and export them to the U.S.A.. The only obstacle was America’s high import duty, but there was a good chance that this would be lifted. He also planned to apply American series production industrial techniques: at that time, the Swiss industry was largely decentralized, with individual watchmakers – often farmers who had lots of time to spare in winter – building movements, a so-called cottage industry. Jones intended to bring everything together in one factory that he envisaged as being in the French-speaking watchmaking heartlands of western Switzerland, but he encountered resistance from precisely the people he was counting on: the individual watchmakers, who saw him as a threat to their jobs.

Eventually, while he was in Le Locle he met the industrialist Johann Heinrich Moser, who was a hydro-power pioneer in addition to being a watchmaker, and had factory premises available in Schaffhausen, in the German-speaking eastern part of Switzerland. So Jones rented his first factory premises in Moser’s industrial complex, with power provided by the waters of the river Rhine, founding the International Watch Co. in 1868. He gradually expanded his premises to the historic Oberhaus building and built a new factory in 1874-75 at the “Baumgarten”, the company’s headquarters still today.

IWC "Special watch for pilots", with antimagnetic Cal. 83 movement, 1936

IWC “Special watch for pilots”, with antimagnetic Cal. 83 movement, 1936

The first IWC products were made to Jones’ own movement designs, robust and high-precision, and the watches were designed specifically for the U.S. market. But he was hindered by the decision not to lift the 25% import duty for watches reaching America, and in 1875 Jones had to file for bankruptcy. His business was sold to a bank, who entrusted it to the Rauschenbach-Vogel family. IWC developed progressively: 1899 saw the introduction of their first wristwatches, and the motto Probus Scafusia – Latin for ‘good, solid craftsmanship from Schaffhausen’ – was introduced in 1903. Later developments included the first pilot’s watch (1933), the launch of the Portuguese family in the late 1930s, and the invention of the Pellaton winding system by Albert Pellaton in 1944. In the mid 1970s the company began to suffer during the quartz revolution, and it was sold to the global corporation VDO (which comprised LMH) in 1978. In 2000, LMH, which by that time comprised IWC, Jaeger-LeCoultre and A. Lange & Söhne, was taken over by Richemont International S.A.

Georges Kern was appointed as CEO of IWC in 2002. Today the company has over 1,100 employees, amongst whom 120 skilled watchmakers, with 900 points of sale worldwide including over 60 own-brand boutiques.

IWC’s product families developed over the 20th century, but it was Georges Kern (aged 36 in 2002, he was the youngest CEO in the Richemont Group) who made the family groups into a corporate strategy, redeveloping each over a five-year cycle – similar to what happens in the car industry. There is a significant reason for this: with IWC’s watch families all looking so different, customers tend to buy more than one IWC, whereas for many other brands, they buy just one watch because all their watches look pretty much alike.

Location:

IWC
Baumgartenstrasse 15
CH-8201 Schaffhausen, Switzerland
http://www.iwc.com/

Personalities:

Georges Kern, CEO
Christian Knoop, Creative Director
Stefan Ihnen, Associate Director of Research & Development

New watches:

IWC Da Vinci Automatic 36

IWC Da Vinci Automatic Moon Phase 36

IWC Da Vinci Tourbillon Rétrograde Chronograph

IWC Da Vinci Tourbillon Rétrograde Chronograph, reference IW393101

 

 

 

IWC Ingenieur Chronograph Sport Edition 50th Anniversary of Mercedes-AMG

IWC Ingenieur Chronograph Sport Edition 50th Anniversary of Mercedes-AMG IW380902

IWC Schaffhausen Pilot’s Watch Mark XVIII Edition Antoine de Saint Exupéry

IWC Schaffhausen Pilot’s Watch Mark XVIII Edition Antoine de Saint Exupéry

Other posts:

IWC Big Pilot’s Heritage Watch 48 IW510301

IWC Big Pilot’s Watch IW500912

Big Pilot’s Watch Edition Le Petit Prince IW500916

IWC Big Pilot’s Watch Spitfire IW500917

IWC Pilot’s Watch Perpetual Calendar Digital Date-Month Spitfire IW379108

IWC Big Pilot’s Watch Perpetual Calendar Top Gun IW502902

IWC Big Pilot’s Watch Perpetual Calendar Edition Antoine de Saint Exupéry IW503801

IWC Pilot’s Watch Chronograph Top Gun IW389001 and Top Gun Miramar IW389002

IWC Pilot’s Watch Chronograph IW3777 family

IWC Pilot’s Watch Double Chronograph Edition Antoine de Saint Exupéry IW371808

IWC Pilot’s Watch Mark XVIII

IWC Pilot’s Watch Mark XVIII Top Gun Miramar IW324702

IWC Pilot’s Watch Timezoner Chronograph IW395001

IWC Pilot’s Watch Automatic 36 IW3240

IWC Schaffhausen Big Pilot’s Heritage Watch 48 and 55

IWC Big Pilot’s Watch Annual Calendar Edition “Le Petit Prince” IW502701

Three of IWC’s pilot’s watches are grounded

IWC Schaffhausen Big Pilot’s Watch Edition Patrouille Suisse

Pilot’s Watch Double Chronograph Edition “Le Petit Prince”

Big Pilot’s Watch Edition “Le Petit Prince”

IWC introduces Portugieser, a new watch and a new name

Portugieser Perpetual Calendar Digital Date-Month Edition 75th Anniversary IW3972

Portugieser Automatic IW5007

Portugieser Yacht Club Chronograph IW3905

Portugieser Grande Complication  IW3776

IWC Portugieser Hand-Wound Eight Days Edition “75th Anniversary” IW5102

IWC Portugieser Minute Repeater IW5449

Portugieser Chronograph IW3714

Redesigning a legend, Christian Knoop on the Portugieser Perpetual Calendar Double Moon

A pilot’s watch to celebrate IWC’s new London boutique

IWC Schaffhausen, a pilot’s watch for men and dreamers

IWC goes women

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