Why the Apple Watch will never be a luxury product

There has been a lot of talk about the Apple Watch following its presentation on Monday 9 March 2015, and in particular about the 18-carat gold Apple Watch Edition whose price starts at $10,000. At first sight, that sort of price puts it into the luxury product bracket, where Apple would like to be. The…

Ten good things about the iWatch

Yesterday, 9th September 2014, Apple presented their iWatch, or rather the Apple Watch, with a video with commentary by Jony Ive (Senior VP, Design, at Apple). There’s lots of good stuff. I think it will work well on the market. The pre-launch gossip included the phrase “Switzerland are worried about the iWatch.”  I don’t think…