Baume & Mercier My Classima, reference 10324

Baume & Mercier My Classima

How does a watch brand react to tough times? The last two years have been tough, and Baume & Mercier have reacted by introducing a sub-collection to the existing Classima collection that speaks to a new, wider range of customers. People who are attracted to a luxury Swiss watch brand but who don’t want to…

Baume & Mercier Capeland Shelby Cobra 1963

Baume & Mercier Capeland Shelby Cobra 1963

Baume & Mercier have been working with Carroll Shelby’s sports car enterprise since 2015. The two limited-edition Capeland Shelby Cobra 1963 watches celebrate one of the Shelby Cobra models, the CSX2128 built for the 1963 12 Hours of Sebring race. The car was immediately recognizable for its yellow stripes, and it won an impressive number…

Baume & Mercier

Company profile: Baume & Mercier was founded in 1830, making it the seventh oldest Swiss watchmaking brand. It was initiated by brothers Louis-Victor and Célestin Baume, who opened a watch dealership in Les Bois, in the Jura region. They later began making their own watches, and during the second half of the 19th century grew…

SIHH 2015 – Baume & Mercier

Baume & Mercier are about affordable luxury, and their Classima range of watches, originally launched in 2004 and a pillar of the brand, has been completely redesigned to create more contemporary pieces, celebrating the brand’s 185th anniversary this year (Baume & Mercier was founded in 1830). Classima was originally for men only, but this year,…

Baume & Mercier Clifton Retrograde Date ref. 10149

Baume & Mercier is a brand out there in the tough arena of entry-level watches, along with Longines, Hamilton and others, and they recently celebrated the first anniversary of its Clifton range with a tango competition in Dubai. Clifton includes a wide range of models, classic and accessible, and the reference 10149 is one of…