Longines Pulsometer Chronograph

Longines has redesigned one of its historical watches in their new Pulsometer Chronograph, basically a column-wheel monopusher chronograph with a pulsometric scale that provides a reading of heart rate on the scale in red on the outside of the dial. Its classic design is reminiscent of the original 1920s watch type used by doctors, but…

Longines

Company profile: Longines traces its existence back to 1832, but in actual fact the brand name and the hour-glass logo first appeared in 1867. Auguste Agassiz joined a watch component trading company, Comptoir Horloger Raiguel Jeune, in Saint-Imier (Switzerland) in 1832, and in 1833 he took over the business. The newly-formed company, Comptoir Raiguel Jeue…

Longines Conquest 1/100th Horse Racing

I was excited when I saw news about the Longines Conquest 1/100th Horse Racing, a chronograph with a hand that indicates elapsed time to the nearest one-hundredth of a second. Then I saw that it’s a watch with a quartz movement and I was less excited, but even so, it’s a piece with an attractive function, designed…

Longines Avigation

Longines is a remarkable company. They are top in the world in a specific price bracket, from 900 to 3,000 Swiss francs. Their brand image is superb, nurtured by a careful selection of brand ambassadors who help reinforce the Longines defining slogan, “elegance is an attitude.” Their industrial strategy is well-planned: they use Baselworld not…