The DateJust 28 by Rolex replaces the previous 26 mm model, and shares some aesthetic developments with the men’s Day-Date 40. It is available in a wide range, all in precious metals, 950 platinum, yellow gold or Everose gold. The incredible degree of vertical integration achieved by Rolex – which casts its metals in its…
Company profile: Rolex reflects the vision of one man. Hans Otto Wilhelm Wilsdorf was born in Kulmbach, Bavaria, on 22 March 1881; by the age of 12 he had become an orphan. His first job was an apprenticeship in a pearl export company with a worldwide sales network: Wilsdorf himself acknowledged that what he learnt…
As per its usual style, with the Day-Date 40 Rolex is doing what it always does and making it better. There are some changes in the dial and bracelet, some important changes in the movement, but it is still the classic day-date pattern originally introduced in 1956, in the waterproof Oyster case, with self–winding movement…
Rolex don’t make grand complication watches. They don’t make perpetual calendars, or minute repeaters, or tourbillon watches. They are not the oldest watch brand. Why, then, is Rolex so famous, probably the only mechanical watch brand that could be named by just about everyone? Its reputation has been studied by the Reputation Institute that compiles…
The answer to this sort of “crimewatch” question is fairly obvious, at least to judge from the latest selection of reports on watch thefts around the world. On a Saturday afternoon in mid November 2014, thieves broke into a jewellery store in St Paul, Minnesota, and stole about $300,000 worth of Rolex watches, using hammers…
A gold Rolex that belonged to President Eisenhower will be auctioned in September 2014, with an estimated value of $1 million. Part of the Raleigh DeGeer Amyx collection, it will be auctioned by RR Auction in Boston. The watch, an Oyster Perpetual Datejust on a Jubilee bracelet, was the 150,000th piece manufactured by Rolex, and…