Tudor Heritage Black Bay S&G

Tudor Heritage Black Bay S&G

A dominant trend at Baselworld 2017 is the effort by brands large and small to provide a lower entry-level price. Low-cost movements by companies such as Ronda with the Mecano make automatic watches even more attractive at the lower end of the market. This year, Tudor have created a new mechanical watch for women starting…

Tudor Heritage Advisor Cognac

Tudor Heritage Advisor Cognac

New for 2016 is the colour, a sort of reddish brown described as cognac. The Tudor Heritage Advisor Cognac is a version of Tudor’s alarm watch introduced in 1957: today the case, in titanium and steel with differentiated polished and satin finish, is 42 mm in diameter, as compared with the 34 mm of the…

Tudor Heritage Black Bay Bronze

Tudor Heritage Black Bay Bronze

The Tudor Heritage Black Bay is a diving watch that was introduced in 2012 and won the Revival Prize at the 2013 GPHG competition. In 2016 a new version of the Heritage Black Bay was presented, Tudor Heritage Black Bay Bronze, with a bronze case and the in-house movement first seen in 2015. The new…

Tudor Fastrider Chrono

Fastrider is a chronograph by Tudor, expressing its partnership with Italian motorcycle brand Ducati. The collaboration began in 2011, which is when the Fastrider was first introduced; this year’s version was inspired by one speciic model, the Ducati Scrambler (in the photo below), and its design and colours are tailored for a young biker audience.…

Tudor North Flag

The Tudor North Flag was big news at Baselworld: a watch with the first in-house Tudor movement, the MT5612 that also appears in the Pelagos. Tudor, founded by the father of Rolex Hans Wilsdorf to provide lower-priced watches that Rolex dealers could sell, traditionally used ETA movements. This in-house movement shows that they are preparing…

Tudor Pelagos

Tudor retains its approach to marketing that hallmarked it at its origins: technical and reliable watches. While not everyone can be an underwater adventurer or explorer, Tudor taps into these theme with the Pelagos, a lifestyle watch that also has impressive diver’s watch performance. Most importantly, Pelagos shares (with North Flag) the big Tudor news…

Tudor

Company profile: Hans Wilsdorf, founder of Rolex, founded Tudor on 6 March 1946, to create products with the reliability of the Rolex but with a lower price. This was a far-sighted move: he was, in effect, creating his own in-house competition for his principal brand. Today it’s called launching a fighter brand (an example is…

Tudor and the battle of the brands – Heritage Black Bay

You can’t talk about Tudor without talking about Rolex. Tudor was formed by Rolex specifically to make cheaper watches, and therefore cover the market segment below. It’s an area where a lot of battles are being fought, with new brands appearing right down at the entry level (such as SevenFriday), brands that are quietly expanding…