Longines Master Collection L2.893.4.92.6

Longines Master Collection grey and blue

The Longines Master Collection comprises some of the best-selling watches in the world, helping Longines maintain its place as fourth top-selling Swiss watch brand after Rolex, Omega and Cartier. The top seller by Longines is a watch in the Master collection, which was launched in 2005 and has all the characteristics required for good sales:…

Longines Record L2.321.0.87.6

Longines Record women’s watch L2.321.0.87.6

Walter von Känel, born in 1941 and president of Longines since 1988, doesn’t have a computer in his office. He doesn’t have a smartphone. But he knows everyone in his company, and through his team of assistants, he knows every model in the vast Longines collection. More importantly, he knows how many are sold, and…

Longines Heritage 1945

Longines Heritage 1945

The Longines Heritage 1945 is an expression of the undying popularity of revival watches: Longines in particular seems to have an inexhaustible archive of vintage timepieces from which to select its re-editions. This piece is delightful for its light copper-hued dial with brushed finish, and an appearance hallmarked by the sense of space created by…

Longines Record L2.821.4.11.6

Longines Record L2.821.4.11.6

Part of the new watches introduced for the brand’s 185th anniversary, the Longines Record has a very classical design, with Roman numerals, blued steel hands, and a steel case. It is the first watch by Longines to have a chronometer COSC-certified movement, ETA A31.L11, with a silicon balance spring. The self-winding movement has 22 jewels,…

Longines Avigation BigEye

Longines often releases new versions of pieces from its historical collection, as part of the Heritage range. They are often quirky watches, such as the Lindbergh Hour Angle with its complex scales, the Avigation Type A-7 with its slewed dial, and the Heritage Diver “Lazy Eye.” The Longines Avigation BigEye has the same sort of…

Longines Legend Diver

Longines Legend Diver

The Longines Legend Diver Watch is a new edition of a diving watch dating back to 1960. The first re-edition was launched in 2007: this version is different in that the watch is now available with a milanaise bracelet. Not your classic diver’s watch It’s an attractive timepiece with some typical 1960s characteristics, such as…

Longines Avigation Watch Type A-7 1935

Longines Avigation Watch Type A-7 1935

You could say that Longines is becoming specialized in monopusher chronographs. The Avigation Watch Type A-7 1935 is a variant on a chronograph already in the collection, featuring the crown-wheel movement developed exclusively for Longines by ETA, the movement constructing company that, like Longines, is now part of Swatch Group. Avigation Type A-7 has a…

Longines Heritage Military

Longines Heritage Military

Longines have once again looked into their archives, and have created a new version of a classic early 20th-century military watch. The result, Longines Heritage Military, is a distinctive watch with attractive looks created above all by the characteristic Arabic numerals. It’s close to the early pilot’s watch style. In the new piece (on the…

Longines Heritage 1918

Longines Heritage 1918

Longines continues to look back into its past and revive vintage models. Why? Because that’s what their market wants. The Heritage Railroad was a great success at Baselworld, meaning that they received an encouraging volume of advance orders from distributors. This piece has the same sort of vintage feel, in this case running back to…

Longines RailRoad

Longines RailRoad

Watch companies have different approaches to re-editions. IWC, for example, prefers to redesign its historic pieces so that there is at least something new and you can easily tell the difference between the old and the new watch. Longines, whose new watches are predominantly classical pieces inspired by products from its past, prefers to retain…

Longines Symphonette

Symphonette is a new series of women’s watches by Longines. The name is a reference to part of American radio history. In the 1940s, the Swiss watch brand Longines sponsored a series of classical music radio broadcasts named The Longines Symphonette, on Mutual Broadcasting System stations from 1943 to 1949, and then on CBS until 1957.…

Longines Conquest Jumping

Longines are very active in the world of showjumping, and this watch was made specially to time the performance of a horse and rider in a showjumping competition. Its major characteristic is that it can measure lengths of time to the nearest one-hundredth of a second, by means of a quartz movement, which enables the…

Longines Column-Wheel Single Push-Piece Chronograph

This is a new edition of a historic Longines chronograph present in the brand’s museum and dating back to the first half of the 20th century, with a steel case housing a column-wheel chronograph with a single pusher within the crown, and with a tachymetric scale on the dial. It is available in two versions,…

New look for the Longines Conquest Classic

I photographed this watch at a Longines presentation, but, just as for the same brand’s Heritage Military COSD pilot’s watch, for the 2015 version of the Conquest Classic there are as yet no images from Longines and no information. This is a restyling of the Conquest Classic, a watch that has the possibility of showing…

Longines Conquest Classic Moonphase

This watch by Longines is an existing model that has been slightly redesigned for the 2015 collection, the latest addition to a series that has existed from 1954. It is a watch that has a lot going on, with chronograph, annual calendar and moonphase, with each of the three subdials providing more than one function.…

Longines Heritage Diver 1967

This is almost a diving watch, in the sense that it offers nearly all the features required by ISO 6425, but not quite all of them. For example, an ISO 6425 diver’s watch requires that the hour and minute hands be distinctly different, and in this watch, they are pretty much the same except for…

Longines Heritage Military COSD

This is a watch presented this year by Longines, a new edition of a very rare 1940s watch known as the “Big Indian” of which just 200 pieces were made and sent to India for use by the British forces. That model had the manual Longines calibre 12.68 movement. The new watch is a classic…

Longines Master Collection Retrograde Moon Phases

Longines has a massive catalogue of watches, but there is one series in particular that I find very original. The Longines Master Collection Retrograde was presented in 2011, and its combination of classical finish and the relatively rare retrograde display give these watches a Breguet-like prestige far beyond their price tag. The numerous blued hands…