F.P. Journe L'Elegante

Élégante by F.P. Journe

Élégante is a quartz watch, but unlike any quartz watch seen before. It has a mechanical motion detector, visible on the dial through a small window, so that if you put the watch down, the hands stop moving after 30 minutes. But the electronic movement still keeps track of time. When you put it back…

Benedict Cumberbatch Sherlock

The Sherlock watch

I was interested to see a rather unsubtle example of product placement involving a watch in the BBC series Sherlock. In series 2, episode 2, The Hounds of Baskerville, Benedict Cumberbatch checks his watch just before entering the military site. It doesn’t play any part in the plot. The watch is “The Sherlock Watch” by…

Baume & Mercier My Classima, reference 10324

Baume & Mercier My Classima

How does a watch brand react to tough times? The last two years have been tough, and Baume & Mercier have reacted by introducing a sub-collection to the existing Classima collection that speaks to a new, wider range of customers. People who are attracted to a luxury Swiss watch brand but who don’t want to…

Bradley by Eone

The Bradley by Eone

The Bradley is a quartz watch originally designed for blind people, but that is winning success with normal-sighted people as well for its unusual looks. It has a tactile front face with a ball bearing in a central groove indicating minutes. Another ball bearing rotating around a groove on the side of the case indicates…