Jean-Claude Biver

Jean-Claude Biver is El Primero at Zenith

After working his magic at Hublot and TAG Heuer, Jean-Claude Biver is turning his attention to Zenith. All three companies are part of the LVMH Group, where Biver is President of the Watches Division. “I am writing to inform you of the departure of Aldo Magada from his position as CEO & President of Zenith.…

Zenith Elite 6150, rose gold

Zenith Elite 6150

The Zenith Elite 6150 was released in 2015 as a steel dress watch. It is now also available in rose gold. The cambered dial has a sort of Bauhaus purity, with engraved baton hour markers and narrow leaf-shaped hands, and nothing (not even a date window, a commendable and courageous move) disturbing the classical elegance.…

Zenith El Primero 36.000 VpH Classic Car

Zenith El Primero 36.000 VpH Classic Car

Zenith works in a number of vintage territories, such as motorbikes, but more importantly classic cars. The El Primero 36.000 VpH Classic Car fits the image perfectly, with its high-speed column-wheel chronograph movement, the classic three counters in different colours, a “brushed engine” finish on the dial, and the perforated leather strap that recalls driving…

Zenith Heritage Pilot Café Racer

Zenith Heritage Pilot Café Racer

It looks like a classic pilot’s watch, but the Zenith Heritage Pilot Café Racer has a marketing campaign designed to connect with a different set of clients: classic motorbikes. The Café Racer movement was born in England in the 1920s, when riders customized their motorbikes and souped up their engines. The watch has all the…

Zenith El Primero Skeleton

Zenith El Primero Tourbillon Skeleton

This is a limited edition of Zenith’s El Primero chronograph, with an open dial revealing parts of the movement. Colours have been given a minimalist treatment, with everything in shades of grey except for the touches of red on the chronograph hands. The sense of depth on the dial is enhanced by the moulded letters…

Zenith Pilot Type 20 Extra Special

Zenith is a symbol of continuity in watchmaking. Ever since its foundation in 1865 in Le Locle, it has been working at a factory at the same address. Its watches all have an in-house movement. This piece is based on their original pilot’s watch made for Louis Blériot in 1909. However, in addition to the…

Zenith

Company profile: Zenith was founded in 1865 in Le Locle by watchmaker Georges Favre-Jacot (born in 1843), and from then on it has been working at a factory at the same address. When he founded his company, Favre-Jacot was just 22, and he took a revolutionary step: instead of following the usual Swiss watchmaking system…

Zenith Pilot Type 20 GMT anniversary edition

The Pilot Type 20 GMT by Zenith was originally presented in the black-dial version in 2013, and the brand is currently promoting a boutique edition of this model, along with another two watches (El Primero Chronomaster Power Reserve, and Elite Power Reserve). They all have a distinctive blue dial design, and a 150th anniversary transparent…

Early pilot’s watches

Several watch brands are presenting models with a distinct resemblance to the earliest style of pilot’s watch, with large, chunky Art Deco numerals with generous luminescent paint, and a small seconds subdial at 6 o’clock. Other classical characteristics are a large case size, and a large crown, so that pilots could operate it while wearing…

Zenith El Primero Lightweight, the 2014 chronograph

El Primero is a name that Zenith gave to its automatic chronograph presented in 1969, and it has become one of the watch-making legends. The name, which means “the first” in Spanish, was chosen to stake the Zenith claim for the first automatic chronograph; at that time, several brands were working on the concept, and…