A new look for SIHH in January 2016

SIHH, the watch show whose complete name is Salon International de la Haute Horlogerie and that is the first watch show every year in January, has announced some significant changes. Most important, in addition to the 16 Richemont brands, they have invited nine independent watchmakers in a section that they have called Carré des Horlogers. These nine brands are Christophe Claret, De Bethune, H. Moser & Cie, Hautlence, HYT, Kari Voutilainen, Laurent Ferrier, MB&F, and Urwerk. They will provide a notable contrast to the 16 Richemont Group brands (A.Lange & Söhne, Audemars Piguet, Baume & Mercier, Cartier, Greubel Forsey, IWC, Jaeger-LeCoultre, Montblanc, Panerai, Parmigiani, Piaget, Richard Mille, Roger Dubuis, Van Cleef & Arpels, and Vacheron Constantin).

The second departure is a new décor, replacing the previoius version that has remained the same for a decade. Fondation de la Haute Horlogerie, the organiser of SIHH, says that the new architecture will be “sleeker and more contemporary, giving Exhibitors creative scope to imagine their booth interior…” (Below, the old architecture of SIHH, photo © SIHH 2015):

14_Ambiance

The next edition of SIHH will take place from 18 to 22 January, 2016.

Read more at the FIHH website

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.