Swatch Sistem51 Arlequin

Swatch Sistem51

This is a watch that represents a watershed in the world of Swiss mechanical timepieces. Before the quartz revolution, all watches were mechanical, and the price range went far lower than today. For example, the Omega chronograph that NASA bought back in 1965 for testing for use in its space programme cost $85, which was quite a…

A Swatch for Christmas

Why Swatch? It’s the watch that saved the Swiss watch industry. An idea by Nicolas G. Hayek that led to the first Swatch in 1983, almost 32 years ago, followed by hundreds of models that by 2006 had sold a total of 333 million watches. The Swatch enabled the survival and subsequent flourishing of brands…