“Forget all the pictures you have in mind of the old Baselworld. We have changed everything”. We spoke to Michel Loris-Melikoff, managing director of Baselworld, at the pop-up event held at a venue named IceBergues in Geneva, featuring ten watch brands. After the cancellation of the 2020 and 2021 Baselworld shows, organizers MCH Group are…
Major trends: The biggest watch fair in the world revealed some major overall trends. First and most important, the battle is being waged above all in the lower luxury tier, from 800 to 4,000 Swiss francs (about the same in euro). Brands that were previously principally working below this tier – quartz brands – are…
A day from the official opening, I’m wondering what the major themes are going to be. Of course, at Baselworld, nobody talks about the Apple Watch, which means that everyone is talking about it and the effect that it will have on the industry. Voices off say that in Hong Kong, a few of the…