Many fashion brands make watches – or at least commission them from third-party companies – but only in a few cases are they something more than just brand extension operations. Ermenegildo Zegna is an Italian brand with a lot of courage (working with a name as long as that), responsibility (admirable commitment to their local…
A lot of fashion brand watches are simply brand extension operations, in which as many as possible of the brand’s characteristic features are compressed into the relatively small space of the watch dial and face as possible, behind which a quartz movement provides the easiest possible solution. I recently wrote about the new Versace watches…
This article on the best fashion watches looks at what could be considered as a form of brand extension: as a fashion brand grows, the name spreads from garments to kidswear, accessories, perfumes, cosmetics, and watches. Often the watches are more about style than content, and most have quartz movements. But there is an interesting…