Fashion brand Fendi is more familiar for its furs and leather accessories than its watches. Selleria (which means saddlery) is a name that dates back to the 1930s when it was introduced for bags. The brand’s Selleria watches are more recent, and Fendi have given their timepieces some features that set them apart from the…
Company profile: Fendi began its story in Rome in 1925, a fur and leather shop run by Adele and Edoardo Fendi. From 1946 on, ther five daughters Paola, Anna, Franca, Carla and Alda joined the business. Anna’s daughter Silvia Venturini Fendi joined the company in 1994 and is now Creative Director for Accessories and Men’s…
The new Fendi IShine is a jewellery watch with an interesting basic concept: rotating the crown changes the stones displayed between the hour markers on the dial. There are three different sets of stones: white topaz, pink and red gradient topaz, and black spinels, set around a central dial section in faceted mother-of-pearl. The crown…