BA111OD Chapter 3 watch

BA1110D watches

This brand with an unpronounceable name was present at the Baselworld pop-up show in Geneva from 30 August to 3 September 2021. More than a watch, BA1110D is a business model devised by the company founder and CEO Thomas Baillod (which explains the brand name). He himself explains the concept. “During my two decades’ work…