SevenFriday S3/01

SevenFriday S3/01

The SevenFriday S3/01 was designed to look like something under a car bonnet. The large case, 47 x 51 mm, has a black rubber surround that suggests a car tyre, and the black silicone strap has red stitching that evokes seatbelts. Openworked dial The dial is deconstructed, with stubby hour and minute hands projecting from…

SevenFriday Series Q Model Q3/01

SevenFriday Series Q Model Q3/01

SevenFriday specializes in watches with simple movements made to look complicated by means of an industrial design aesthetic. The latest piece, Q3/01, has a regulator-type minute hand, hours shown on a 24-hour scale, and a second hand with three short hands of different colours, red, green and yellow, read one after another on a 20-second…

M1 and M2 by SevenFriday

SevenFriday is an interesting brand. It was founded in May 2012 by Daniel Niederer, who made no secret of the fact that his watches have movements by Miyoto, a Japanese company that is part of the Citizen group; that they have other components sourced from around the world; and that they are assembled in Hong…