The SevenFriday S3/01 was designed to look like something under a car bonnet. The large case, 47 x 51 mm, has a black rubber surround that suggests a car tyre, and the black silicone strap has red stitching that evokes seatbelts.
The dial is deconstructed, with stubby hour and minute hands projecting from a disc pattern based on expanded concentric pivots. Hands and hour markers are coated with SuperLuminova. Below and to the right is the continuous seconds subdial framed by an openwork disc. The balance is partly visible at bottom left.
Miyota 82S5 movement
SevenFriday takes a simple movement, the Miyota 82S5, and places it in a setting that highlights the engineering feel. The result is a distinctive watch at a relatively low price. It is made by Miyota as a partly skeletonized movement, and SevenFriday build on that.The movement runs at 21,600 vibrations per hour, 3 Hertz, with a precision of -20/+40 seconds deviation per day, and a power reserve of 42 hours.
Caseback with NFC chip
The case has the standard 3 atm water resistance (30 metres, no showering or swimming), and on the caseback it incorporates an NFC chip, a passive chip that contains information that can be read by an NFC-equipped device such as a smartphone. In this case, you use the SevenFriday app available on GooglePlay to check the watch, to ensure that it’s an authentic SevenFriday product. The caseback in steel has the usual map showing where the movement was made (Japan), where the watch was assembled (China) and concept and design (Switzerland).
Price and availability
The SevenFriday S3/01 costs €1,420, $1,765, and it will be available on the SevenFriday website from May 2017.