This is a watch that represents a watershed in the world of Swiss mechanical timepieces. Before the quartz revolution, all watches were mechanical, and the price range went far lower than today. For example, the Omega chronograph that NASA bought back in 1965 for testing for use in its space programme cost $85, which was quite a…
I think that there are lots of people who would be interested in buying a mechanical watch, but who would prefer to spend a few hundred euros, pounds or dollars, rather than the few thousand that are needed for an entry-level watch by most of the luxury watch brands. So in this article I’ll look…
Why Swatch? It’s the watch that saved the Swiss watch industry. An idea by Nicolas G. Hayek that led to the first Swatch in 1983, almost 32 years ago, followed by hundreds of models that by 2006 had sold a total of 333 million watches. The Swatch enabled the survival and subsequent flourishing of brands…