Ermenegildo Zegna Monterubello Travel watch

Many fashion brands make watches – or at least commission them from third-party companies – but only in a few cases are they something more than just brand extension operations. Ermenegildo Zegna is an Italian brand with a lot of courage (working with a name as long as that), responsibility (admirable commitment to their local…

Top ten fashion watches 2014

This article on the best fashion watches looks at what could be considered as a form of brand extension: as a fashion brand grows, the name spreads from garments to kidswear, accessories, perfumes, cosmetics, and watches. Often the watches are more about style than content, and most have quartz movements. But there is an interesting…