A lot of fashion brand watches are simply brand extension operations, in which as many as possible of the brand’s characteristic features are compressed into the relatively small space of the watch dial and face as possible, behind which a quartz movement provides the easiest possible solution. I recently wrote about the new Versace watches…
Although 16 watch brands are thinking mostly about the approaching Geneva watch show SIHH that begins in five days’ time, many others are looking forward to Valentine’s Day and suggesting watches that would be good gifts for the woman you love. Hermès, for example, presents the new Arceau Petite Lune, with an in-house manufacture movement…
This article on the best fashion watches looks at what could be considered as a form of brand extension: as a fashion brand grows, the name spreads from garments to kidswear, accessories, perfumes, cosmetics, and watches. Often the watches are more about style than content, and most have quartz movements. But there is an interesting…