Manjaz is a Swiss brand that has been in operation since 1996 (the brand itself dates back to the 19th century), and it has particularly strong links to the Chinese market, where it has over 600 points of sale. It is expanding rapidly in Europe, and even here its principal customers are Chinese tourists visiting the Old Continent. Manjaz makes over 20,000 watches per year, operating from its new headquarters in Nidau, Switzerland. The current owner of the company is Chinese, which explains their approach to marketing. Watches by Manjaz are an expression of the tastes of Chinese people for watches: features that are particularly appreciated on that market are classical watch designs, two-tone metals, with metal bracelets, and, amongst the dial details, the big date.
The Dev Open Heart is the latest watch in the Dev Series, with an opening in the dial at 12 o’clock revealing the balance, suspended from a bridge formed by two curving arms. The case is 41 mm in diameter, and the watch has a black or brown leather strap. It is made in a number of versions, including pieces with rose-gold PVD elements on the dial. The movement is the Sellita SW200 (based on ETA 2824), which provides about 40 hours power reserve.
Reference and price
The Manjaz Dev Open Heart costs 700 Swiss francs (about €645) for the all-steel version, and 730 Swiss francs (about €670) for the versions with details in PVD rose gold.
Further information from http://www.manjaz.ch/