Emile Chouriet’s clients are predominantly Chinese, as the vast majority of the brand’s retail outlets are in China, and the owner and CEO is Chinese. But Emile Chouriet have a factory in Geneva, and they are dedicating a lot of effort to reinforcing the Swissness of their watches. Soleos Lady 30 mm has Emile Chouriet’s…
Company profile: Emile Chouriet was founded in 1998 by Jean Depéry. He was born into a family of notaries, but abandoned tradition, studied micro-engineering at the University of Neuchâtel and embarked on a career in the production of watch components. He founded his own company in 1998, naming it after Emile Chouriet, a 17th century…
Emile Chouriet have chosen the theme of the Alps for this men’s automatic, with a dial featuring dark jagged spikes that separate the hour markers, and four Roman numerals. SuperLuminova on the hour markers and hour and minute hands improves night-time visibility. The stainless steel case is 40 mm in diameter, 10 mm thick, with a…
Alchimie is the name of a graceful women’s watch in the Fair Lady collection by Emile Chouriet. It is available in different dial colours, and with satin strap or steel bracelet. Its price of between 1,000 and 1,180 Swiss francs makes it an accessible piece. I saw the brand at Baselworld, I was impressed by…