Many fashion brands make watches – or at least commission them from third-party companies – but only in a few cases are they something more than just brand extension operations. Ermenegildo Zegna is an Italian brand with a lot of courage (working with a name as long as that), responsibility (admirable commitment to their local…
Some fashion brands make interesting watches. Some make watches that are totally uninteresting. Some make fashion watches that don’t have much to say in themselves but that could indicate a future trend, because that’s what fashion brands do – like a radio telescope, they pick up the faint signals arriving from a distant civilization, namely…
This watch was plastered over the trams in Basel during Baselworld 2015, but Michael Kors wasn’t exhibiting there, and since then there hasn’t been much information at all about the watch, either online or from the Michael Kors PR offices. As far as I can ascertain, the Jetmaster (MK9011) is Michael Kors’ first automatic watch,…
This article on the best fashion watches looks at what could be considered as a form of brand extension: as a fashion brand grows, the name spreads from garments to kidswear, accessories, perfumes, cosmetics, and watches. Often the watches are more about style than content, and most have quartz movements. But there is an interesting…