Some fashion brands make interesting watches. Some make watches that are totally uninteresting. Some make fashion watches that don’t have much to say in themselves but that could indicate a future trend, because that’s what fashion brands do – like a radio telescope, they pick up the faint signals arriving from a distant civilization, namely our own in the future. Versus is the Versace brand aimed at young people, and Fire Island, a quartz watch that costs £80, shows the sort of thing that part of the watch-buying public are after.

It’s unisex, at 39 mm diameter; it’s soft, in silicone rubber, in black or fluorescent yellow colours, Both strap and dial are very sculptural, with lion motif on the strap, and the letters of Versus in relief on the dial between the hour indices. The watch can be coordinated with a pouch in the same colour and material. Quartz movement, case waterproof to 30 metres. Available online at versace.com, £80.