Baselworld 2022 will be totally different
“Forget all the pictures you have in mind of the old Baselworld. We have changed everything”. We spoke to Michel Loris-Melikoff, managing director of Baselworld, at the pop-up event held at a venue named IceBergues in Geneva, featuring ten watch brands. After the cancellation of the 2020 and 2021 Baselworld shows, organizers MCH Group are…