The Longines Master Collection comprises some of the best-selling watches in the world, helping Longines maintain its place as fourth top-selling Swiss watch brand after Rolex, Omega and Cartier. The top seller by Longines is a watch in the Master collection, which was launched in 2005 and has all the characteristics required for good sales: silver-coloured dials, and the date window. This year Longines have added two colours to the Master collection, with blue and grey dials. The watches are made in a range of sizes, 25.5 mm and 29 mm for women, and 38.5 mm, 40 mm and 42 mm for men. This makes them ideal for another trend that is more popular in Asian countries than in Europe: his and her watches. They are available with stainless steel bracelet or an alligator strap in the same colour as the dial. The version with the blue sunray dial shown below shows that this colour continues to be a fashionable option. Rhodium-coated hands, no SuperLuminova.
Mechanical movements for men and women
For all sizes, Longines has a mechanical movement to suit. The men’s models are powered by the L888.2 calibre (ETA A31.L01) running at 25,200 vibrations per hour, 3.5 Hertz, 64 hours power reserve. It can be seen through the sapphire caseback, and it has a Longines-branded oscillating weight.
Longines Master L2.8188.8.131.52
This 42-mm steel version has a sunray blue dial and a stainless steel bracelet. Price €1,790 inclusive of VAT.
Longines Master L2.7184.108.40.206
This piece is 40 mm in diameter, with a steel case, sunray grey dial and a grey alligator strap. Price €1,710 inclusive of VAT.
Longines Master L2.2220.127.116.11
One of the models for women, this piece is 29 mm steel model in diameter, with a sunray grey dial and a grey alligator strap. It is powered by the self-winding L592 caliber, ETA A20.L01, which runs at 28,800 vibrations per hour (4 Hertz) and provide s 40-hour power reserve. Price €1,580 inclusive of VAT.
Longines Master L18.104.22.168.6
This is the smallest version of the Longines Master at 25.5 mm diameter. It has the self-winding L592 calibre. Price €1.510 inclusive of VAT.
Read more on the Longines website.