Anonimo Epurato

Epurato has an Italian sound, and the choice of name reflects the Italian origins of company Anonimo, founded by ex-Panerai staff who decided not to relocate when Richemont Group moved the brand from Florence to Switzerland in 1997. Later, Anonimo also changed ownership, and it is now a Swiss-owned brand based near Geneva. Epurato can be translated in this context as “cleansed” and it is a slim, elegant dress watch that gives a new look to some of Anonimo’s signature features such as the cushion-shaped case and the triangular motif formed by the numerals on the dial. The designers have added a fluted bezel and crown, some nice dial colours, and a handy strap-changing system.

Anonimo Epurato

Case, steel or bronze

The case of the Anonimo Epurato is in steel or bronze, 42 mm in diameter, and 11 mm thick, slim enough to reinforce the elegance of the piece, that looks good on both male and female wrists. The bronze version will acquire a patina over the years, and for the first time for Anonimo, it has been given areas of polished finish. Two elements on the right-hand caseband suggest a crown protector. The 5 bar, 50 metre water resistance is a little higher than the standard 30 metres but it still means that the case is resistant to just occasional splashes and rain, definitely no swimming or showering.

Anonimo Epurato

Dial colours

A range of dial colours is available, including anthracite, a funky “galvanic green,” a distinguished “galvanic blue,” together with more conventional shades of white, cream, sand and black. Dial finishes are sunray and matt. The date at 6 o’clock is nicely integrated into the overall symmetry of the piece. The strap-changing mechanism is simple to operate. There is a small screw-like pin near the lug, you just have to push this to remove the strap.

Anonimo Epurato


The Anonimo Epurato has a Swiss-made Sellita SW200-1 movement, self-winding with a 38-hour power reserve. It can be seen through the display window in the caseback, and it has a skeletonized Anonimo rotor. It provides the stop-seconds function and has a quick date-setting position for the crown. It runs at 28,800 vibrations per hour, 4 Hertz. The Sellita SW200-1 has a new tooth profile for three of the wheels in the gear train, designed to minimize wear and to prevent the risk of damage in the case of powerful shocks to the movement.

Anonimo Epurato
Price of the Anonimo Epurato

The different versions of the Anonimo Epurato all cost 2,290 Swiss francs, so about €1,928, $2,380. They are watches that have the distinctive appearance of Panerai, at a lower price. Further information from the Anonimo website.

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