Using a “big date” to celebrate an anniversary is not original (I think that Glashütte Original has done this before and probably a few other brands as well) but it is appropriate in Mido’s case, founded on 11 November 1918. So this is the centenary year. The Commander Big Date is an attractive, dressy watch…
The 2017 version of the Mido Baroncelli Heritage is even closer to the idea of an entry-level dress watch than last year’s piece. The 39 mm polished 316L steel case is very slim at just under 7 mm, and the white grained dial has minimalist baton hour markers and a discreet date window at 3…
Mido is a Swatch Group company that makes watches at accessible prices. The Multifort Escape is a watch that has a lot of pilot’s watch features, such as the simple dial layout with Arabic numerals, hands with SuperLuminova, and large conical crown, but it has other elements that give it extra character, for example the…
The new version of the Mido Commander Chronometer Limited Edition is similar to last year’s piece, but with different dial colours, and now with chronometer certification. Below the day and date, the lettering “Commander Automatic” has been replaced by “Chronometer Automatic.” The watch is Mido’s only piece with chronometer certification. The dial has distinctive looks…
Watches by Mido often have an architectural inspiration, at times quite obvious, at times difficult to perceive. In this piece, there are a lot of details from London’s famous clock tower. It was born from a competition between three designers, Eric Giroud, Lorenzo Vallone and Sébastien Perret, commissioned to design a watch on the Big…
Mido is one of the brands battling at the entry-level area of the market, and as it is a Swatch Group company it has the advantage of having access to the latest ETA movements. In this case, the Mido Multifort Chronograph Adventure is equipped with the Mido Calibre 60, or the ETA A05H31, an updated…
The Mido Ocean Star Captain Titanium is not the cheapest entry-level diving watch around, but it has some nice characteristics. With 20 bar/200 metre water resistance it’s perfectly at home underwater, and its bracelet with diver’s extension makes it feasible for use on a wet suit; the rather smooth bezel fluting and the date and…
Mido is working hard to add value to its watches without increasing their price. The Mido Baroncelli Calibre 80 Chronometer Si is a classic dress watch, 40 mm in diameter and very slim, with a COSC-certified movement providing 80 hours power reserve, at a price starting from €1,050, so about €100 more than the Mido…
The Mido Baroncelli Heritage 33mm is an attractive piece in 33 mm case size, perfect for women and very slim at 6.85 mm. The case is in steel or rose PVD-coated steel, with dial in grained ivory finish or mother-of-pearl. In the mother-of-pearl version, the hour markers are small diamonds. Hour and minute hands have…
OK, it doesn’t have the prestige of a Piaget, but the Mido Baroncelli Heritage is nonetheless admirably thin at 6.95 mm, and works very well as a dress watch at a price of €880 in steel and €980 in rose gold PVD-coated steel. It was launched in 2016 to mark the 40th anniversary of the…
Mido‘s Baroncelli collection offers women’s watches with mechanical movements at accessible prices, and this piece in particular is powered by the new ETA Caliber 80 which provides 80 hours power reserve. The dial is in white mother-of-pearl dial with eight diamond hour markers (total 0.04 carats), framed by a circular rose PVD-finish 316L stainless steel…
This chronograph by Mido is interesting, it has something of the IWC looks with its 316L stainless steel case, satin-finish sunray blue dial with touches of red on hands and subdials, circular guilloand the narrow bezel. The chronograph dial design doesn’t mess about with things like quarter-seconds or fifths of seconds, but in real life,…
Back in 1934, the first model of this watch was, according to the brand Mido, inspired by Harbour Bridge in Sydney which had been completed two years before. Eighty-one years on, the collection is still going strong. The latest women’s model has a mother-of-pearl dial with vertical strips that evoke the suspension cables of the…
This new model by Mido is based on a 1940 piece, but its most unusual characteristic is the new Calibre 80 self-winding movement, based on the ETA C07.621, that provides 80 hours power reserve, over three days. The movement also has COSC (Contrôle Officiel Suisse des Chronomètres) certification that attests to its precision. Like all…
This is a special edition presented at Baselworld 2015, a mechanical automatic watch with a COSC-certified Calibre 80 movement providing 80 hours power reserve. It is distinctive for its touches of orange (now the brand’s signature colour) and for its dial design with the external part of the dial bearing the minute indications sloping downwards.…
Company profile: Mido was founded in Solothurn, Switzerland on 11 November 1918 by Georges Schaeren, and it is now based in Le Locle. The name comes from the Spanish, “Yo mido,” I measure, and the brand has always had strong links with South America. In the 1920s the brand became famous for its watches with…
In my experience, one of the practical problems with many conventional chronographs – the ones with two or three subdials for minutes and hours, which often end up looking a bit like a gas meter – is that they are often partly obscured by the minute or hour hand. These hands are usually much larger…