Watches of Italy, a new show for Italian watchmaking

A fondo pagina, testo in italiano

The first edition of Watches of Italy is currently being held in the town of Tortona, a city midway between Milan and Genoa. It provides a fascinating overview of Italian watchmaking, presenting established brands, micro-brands and artisanal brands, demonstrating that watchmaking is alive and well in Italy and is creating a lot of pleasant surprises. In a year in which the major shows SIHH and Baselworld were cancelled due to Covid, there is even more space for events such as Watches of Italy.
watches of italy 2020 tortona

Converted industrial venue

The show is held is a converted industrial space, the “Orsi” Museum of Agricultural Machinery, Via Emilia 446, 15057 Tortona (AL). It is open on Saturday 26 and Sunday 27 September 2020, from 10am to 7pm. Admission free. Free parking in the vicinity of the venue. Health protection is ensured by regulated and supervised entrance to avoid crowding inside. Refreshments are available on site with two street food trucks, and Tortona has many fantastic restaurants just a short walk away.

Attractive limited-edition products

There are about 50 exhibitors, creating a pleasant voyage of discovery. On the first day the show attracted a large number of people, mostly watch enthusiasts, and many were able to purchase watches direct at the show. A lot of the products were accessibly priced, and there were some very interesting timepieces present. They were made even more attractive to collectors for the fact that they were nearly always strongly limited series, 50 pieces or less, or even one-off pieces. In terms of overall themes, diving watches are a firm favourite, present in many variants but all featuring the practicality of waterproofness and robustness along with the unmistakable visual cue of the rotating bezel. Then pilot’s watches, sport chronographs, astronomical calendar watches, personalizable watches and more. I was surprised to see so many watchmakers from the Venice and Veneto region of Italy, virtually a new industrial cluster.

pilot's chronometer watchWe will be describing some of the highlights of Watches of Italy in a series of articles over the next couple of weeks. You can read more about Watches of Italy at this website.

watches of italy logo

Watches of Italy, un nuovo evento per orologeria in Italia

La prima edizione della mostra Watches of Italy è in corso aTortona. L’evento offre un vivace ritratto del mondo della orologeria in Italia, grazie ai diversi marchi, micro-brand, start-up e orologiai artigiani presenti alla manifestazione, dimostrando che l’orologeria è in una fase di crescita in Italia grazie alle possibilità offerte dalla vendita online.

La mostra si svolge per due giorni, sabato 26 e domenica 27 settembre 2020 in un’affascinante spazio ex-industriale, Il Museo delle Macchine Agricole “Orsi”, Via Emilia 446, 15057 Tortona (AL). L’esposizione è ad ingresso libero e gratuito, aperto dalle ore 10 alle 19 con parcheggio gratuito di fianco al museo. La protezione sanitaria è garantita all’ingresso regolato per evitare assembramenti all’interno. Specialità culinarie locali disponibili nei due street food trucks fuori dalla struttura, nonché nei molti ristoranti ottimi di Tortona a due passi, consiglio i tipici Agnolotti.

Alla mostra espongono una cinquantina di aziende creando un viaggio affascinante nella creatività della orologiera italiana. I molti visitatori hanno potuto dialogare direttamente con i costruttori e designer degli orologi, scoprendo i segreti di questa tipologia di micro-ingegneria con la possibilità di acquistare orologi subito disponibili,resi più allettanti dalle edizioni limitate, non più di 50 pezzi o adirittura con pezzi unici.

In termini di trend, gli orologi subacquei si confermano come categoria preferita grazie al motivo visivo inconfondibile offerto dalla ghiera unidirezione e alla praticità garantita dalla tenuta dell’acqua. Seguono gli orologi da pilota, i cronografi sportivi, e orologi commemorativi. È stato sorprendente scoprire così tanti nuovi brand in particolare dalla regione Veneto.

Presenteremo alcuni pezzi esposti a Watches of Italy in una serie di articoli che saranno pubblicati qui nei prossimi giorni. Ulteriori informazioni su Watches of Italy sono disponibili a questo sito.

One thought on “Watches of Italy, a new show for Italian watchmaking

  1. said by one of the participants, it was really a very interesting event. Being only the first edition, I am sure that this fair will quickly become a solid reference point for all small manufacturers, and for the watchmaking world in general.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.